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ABOUT US - WHO WHAT WHY AND HOW WE ARE!!!!!

Many of our readers would be thinking by now that who and what the heck are these Ethmos guys.  So, during one of our group discussions, we had agreed that we will not be just knowledge and info type people but will also have a spiritual and other humane side to us.  Hence, we thought of enlightening our readers regarding what and who we are as well as giving some spiritual food for thought for getting their neurons working on the right side.

Now first things first.  Who are we?  Frankly speaking, our names does not matter right now because as Mr. Naseeruddin Shah tells in the famous movie “Wednesday” – ‘Us gumnam chehre se koi bhi pakad lijiye, main woh hoon!’ (Pick any person from those unknown faces and I am him) – to describe the plight of the common man in our country.  Now if you are thinking that we some kind of saviours to the common man, then again you are grossly wrong.  Because common man is an extremely powerful entity who does not require a saviour.  Instead what he needs is a guide who can show him the destination of various paths and leave up to him which path he wants to tread.  We are those guides to put it in a simple manner.  We are those unknown faces that you can encounter in any house or in any office.  We are not products of IITs or IIMs some of whom finish their expensive (expensive to the government’s public money) education and either join investment banks or open “idli-dosa” outlets stating that “its different!”.  Again, we are not any kind of frustrated individuals who are venting their frustration over the present state of affairs and public system over the internet and going on criticizing things.  Instead, we are extremely motivated individuals who despite having no backing or background, despite coming from very modest middle-class families, have achieved the knowledge of ins and outs of the system by joining the system, remaining in this system, and trying our level best to improve this system and still trying the same.  All we have with us is a steely will and determination of titanium that “we can and we will” and even if “we can’t then also, we will.”  This steely grit we got not from studying in costly convent schools but through government schools, not by going to educational institutions that choose only the best and leave the rest – of course, we did try our best to get into them all but we could not because our parents could not afford a costly enough coaching centre for coaching and guiding us 8 to 10 hours a day and practicing us questions that we asked since the last millennium.  We were individuals who tried their level best with whatever little resources and books they had with them, without much of external guidance, tried their best to get into the best but “fortunately” could not because had we been selected, who knows, even we would have been selling “IIM brand pani-puri stalls” and would not be creating the wonderful things that we are doing now.

We did not learn management from the so-called western management gurus who write voluminous books on management concepts that are mostly applicable to western social and economic conditions little realising that management is a highly dynamic subject changing its from with the change in geographic and cultural boundaries.  Instead, we learnt our management lessons by working for one of the biggest conglomerates in the world – the Government of India.  We learnt the true concepts, meanings, applications, and shortcomings of management concepts by working in the heartlands and badlands of India tasting the dust and mud ourselves in the way which was a very important part of our evolutionary process, which actually metamorphosed us into what we are today.  We learnt and want to teach that always what is shown in the media and the newspapers (even 100 years’ old ones) are not necessarily the real stories or the truth and that there are not just two sides of a coin but the coin over here is actually a multidimensional sphere with no sides, only a continuum of surface and space – everything interconnected among themselves.  It is these financial, economic, and social interconnections that we learnt and did not find anywhere much in any of the books, websites, or forums – may be because many people in their own frenzy of “studying” what is known simply ignored what is lying in front of them.  For example, many people even today blame the government for raising the salary of bank employees after 5 years and giving a whopping Rs. 4000 crore bunk to the exchequer but comfortably forget that their own tax-paid money was utilize to pay off the interest worth Rs. 5000 crores for education loans taken to educate “idli-dosa” selling IIM and other graduates/postgraduates – unfortunately which was neither reported much nor discussed about in any of the grand newspaper editorials/opinions or even in the great weekly’s who claim to have a legacy of 100-year plus.

Confused regarding what we are?  Don’t worry – just follow us and we will show you what we are and what we are made up of.  We will show you what a common man can do if he desperately wants to do something.  And yes, we are a 100% commercial organization and not at all a charity or NGO because we believe that money is the root cause of all things – good or evil – its our choice and we choose the good for our country and the world.  If anybody having any objections with that can very well find a nearest lamp post and bang their heads in merry!!


Happy Ethmos to all!

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